Funny things happen in spring. Flowers bloom. College students go on spring break. Gas prices go up. Internet marketers hype their newest ideas. It is indeed a crazy time.

The most recent example of Internet marketing-mania has to do with what you have been hearing (or will soon hear) about email marketing being dead.

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If you have been online for more than a few days you have probably figured out that email marketing is, by far, the most effective form of marketing online.

Nothing can touch email marketing for effectiveness, immediacy, and for incredible return on investment. While other forms of marketing (like pay-per-click, optimizing for search engines, banners, and more) can be effective too, nothing can touch the power of email marketing.

This is the reason you see so much emphasis on list-building from marketers who teach marketing. Email marketing works!

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Most of us pay a considerable amount of attention to our own websites. We look at the wording on the site, wondering if we got it just right. We look at the graphics and overall look of the site, wondering if a prettier site would translate into more sales.

Our visitors look at our sites too, but not in the same way that we look at them. In fact, looking at our own sites through our visitors’ eyes can reveal some rather startling ways in which we can improve.

Let’s look together at the seven questions that most visitors ask in their mind while they are on your site. Answer these questions correctly, and visitors will reward you with an order. Miss one or more and your site will simply not sell as well as it could.

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Do you have a site that displays AdSense ads? If so, are you happy with the amount of money you are making from AdSense? If you are like most people your answer is a resounding “NO – I am not making enough money from AdSense!”